Sadia is not only an entrepreneur but possesses a diverse skill set, she is founder of Mustang Productions, the creator of Fashion Parade, a TV producer/presenter, a creative director for bespoke events and productions, Fashion Consultant, a choreographer, a branding expert, TV presenter and a former model. She has also produced three successful TV programs called Achievers for a popular Indian network, B4U. Sadia epitomises the bold spirit of tenacious British Asians that are redefining the UK and have pushed boundaries to ensure a multicultural and diverse society blossoms.

Using her keen business acumen, Sadia completed her MBA, from the University of London where she won the Charles Wallace Award for out-standing academic achievements and graduated top 5 of her cohort.

With a career focus on business, Sadia has several years of experience in international marketing, developing international business relations and management consultation as part of her repertoire.


Established in 2012, Mustang Productions is a creative body. Mustang tells the story of your brand, product or business through bespoke services. We work with our clients to understand their ethos and the message they wish to communicate. We then provide an unexpected, creative and individual solution.

As one of the leading production companies in London, Mustang offers a plethora of services to our clients such as production design, concerts, brand consultation and event management with a USP in fashion shows and fashion related productions.

Our in house team can also develop business strategies, your brand awareness and provide marketing, advertising, PR, events, consulting and digital channel plans.

Mustang Productions is the passion project of founder, CEO and Creative Director, Sadia Siddiqui. Bringing a unique understanding of the creative and commercial sides of fashion, Sadia Siddiqui has emerged as one of the global fashion and production industries leading minds.

Mustang Productions is very proud to announce that Sadia Siddiqui is the new show director of PFDC Sunsilk Fashion week in Pakistan for 2017.