FASHION PARADE ’19
Fashion Parade At Christie’s
AUGUST 27th, 2019
Red Carpet, Art Exhibition, Fashion Show
Fashion Parade Debuts In America: An International Cultural Fashion Event
New York City, New York, July 16th, 2019. Fashion Parade opens its doors to New York City at Christie’s on August 27th, 2019 at its inaugural event in the United States. Presenting with Citi as it’s headline sponsor, the event will showcase art and fashion by six South Asian designers and an art exhibition featuring South Asian artist’s curated by Christie’s.
Fashion Parade is aimed at an international audience in efforts to create awareness about Asian fashion, art and culture through the fusion of traditional customs with modern trends. This year’s designers will include Ali Xeeshan, Faiza Samee, Kamiar Rokni, Elan and Delhi Vintage Co.
Creator and Event Director for Fashion Parade, Sadia Siddiqui, is expanding her efforts beyond the European market to promote cultural diversity and craftsmanship to a global audience. Siddiqui who is also the Creative Director for the event shares her reasons for bringing the show from London to NYC, “Fashion Parade will change the narrative and perceptions toward fashion designers in South Asia, who are exceptionally talented but not well-known in the West. We are about celebrating diversity.”
Presenting sponsor Citi is supporting the project and its core value of cross-cultural inclusion. Ida Liu, Head of Citi Private Bank, North America, said, “As a private bank to Global Citizens in more than 100 countries, we value Fashion Parade’s mission of promoting cultural diversity and Citi is honored to be the presenting sponsor of the inaugural Fashion Parade in the U.S. It is a great pleasure to provide these talented, diverse group of artist and designers with a platform to share their work with a new and global audience.”
The Fashion Institute of Technology (FIT) is also partnering with Fashion Parade and will host a post-event panel discussion between its faculty and participating designers. Dr. Mary Davis, Dean of FIT’s School of Graduate Studies, noted that the school was “extremely pleased to be partnering with Fashion Parade to explore the creative work of an exciting group of designers from an area of the world where fashion and the arts are a dynamic cultural force, but not yet well-known in America.”
Over the last five years, Fashion Parade has represented South Asian fashion in London with events at the Kensington Palace, Saatchi Gallery and Mandarin Oriental. It is a creative platform that celebrates diversity while bridging cross-cultural divides by bringing talented artists into the global limelight as designers and fashion experts collaborate under one creative avenue.
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A platform to celebrate South Asian culture, fashion and art at a prestigious venue. This event is ideal for entertaining clients and making business contacts. Designers will showcase exclusive collections. The event commences with a red carpet reception, press interviews followed by an art exhibition and the fashion show. Being an exclusive invitation-only event, it will host 250 guests from the business, fashion and media communities as well as key socialites.
The inspiration for Fashion Parade came when Sadia felt there was a need to promote authentic South Asian Fashion in the UK, as no such credible platform existed. Renowned designers from Pakistan and India are invited to showcase exclusive collections at the Fashion Parade. Curated in the most exquisite venues, the event is held in the heart of London. An effective PR strategy is put into place to promote the event and the designers. Fashion Parade ethos is to promote the designers to key members of the international business, media, and the fashion fraternity.
Fashion Parade is Mustang’s flagship event. Our Creative Director Sadia Siddiqui wants South Asian fashion designers to be showcased and presented at power with international fashion designers. This region is so rich in culture, art and heritage which is reflected in the designer’s work and craftsmanship. South Asian couture needs a global audience and Sadia wants this platform to celebrate and promote these designers to this audience.
When Fashion Parade was created, we had a vision of how we wanted the platform to look like, and the one important element to Fashion Parade, was that it was a platform that wanted to give back to the community. Children have always been very close to Sadia’s heart and she wanted to support a children’s charity every year at this annual flagship Mustang event.
In the past years Fashion Parade has supported the following charities in London, Save the Children, Barnardos, Great Oldmond street children’s hospital and the British Asian Trust. At Fashion Parade every year Mustang highlights the charity and its cause and arranges an exciting raffle. Money raised through the raffle is collected by the charity.
We at Mustang want to promote fashion with a cause, and raise awareness for important causes and issues that effect the future of this world and thats our children.