The inspiration for Fashion Parade came when Sadia felt there was a need to promote authentic South Asian Fashion in the UK, as no such credible platform existed. Renowned designers from Pakistan and India are invited to showcase exclusive collections at the Fashion Parade. Curated in the most exquisite venues, the event is held in the heart of London. An effective PR strategy is put into place to promote the event and the designers. Fashion Parade ethos is to promote the designers to key members of the international business, media, and the fashion fraternity.
Fashion Parade is Mustang’s flagship event. Our Creative Director Sadia Siddiqui wants South Asian fashion designers to be showcased and presented at power with international fashion designers. This region is so rich in culture, art and heritage which is reflected in the designer’s work and craftsmanship. South Asian couture needs a global audience and Sadia wants this platform to celebrate and promote these designers to this audience.
When Fashion Parade was created, we had a vision of how we wanted the platform to look like, and the one important element to Fashion Parade, was that it was a platform that wanted to give back to the community. Children have always been very close to Sadia’s heart and she wanted to support a children’s charity every year at this annual flagship Mustang event.
In the past years Fashion Parade has supported the following charities in London, Save the Children, Barnardos, Great Oldmond street children’s hospital and the British Asian Trust. At Fashion Parade every year Mustang highlights the charity and its cause and arranges an exciting raffle. Money raised through the raffle is collected by the charity.
We at Mustang want to promote fashion with a cause, and raise awareness for important causes and issues that effect the future of this world and thats our children.