The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, is all set to present the 7th PFDC L’Oréal Paris Bridal Week [#PLBW17] which will officially commence on Saturday, 14th October 2017, marking the seventh consistent year of the bridal couture platform.

The first day of #PLBW17 was opened by GOLD by Reama Malik in Collaboration with Wasim Khan, followed by Shamsha Hashwani, Shiza Hassan and Ali Xeeshan Theater Studio as summarised below. Make-up for Day-1 of PFDC L’Oréal Paris Bridal Week 2017 was done by the creative team at N-Pro for womenswear and N-Gents for menswear.

This year, the L’Oréal Paris team will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Excellence Crème products. The participating bridal week hair and make-up styling team for PLBW 2017 will be N-Pro/NGENTs.

Indeed in continuation of the #BeautyMeetsFashion platform each season, this year L’Oréal Paris Makeup collaborates with international makeup expert Saima Bargfrede to create and define distinct bridal makeup looks for the season. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with Ali Xeeshan, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which was revealed on the first day of PFDC L’Oréal Paris Bridal Week.

In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Ehsan Sehbai at the helm of Shaheen Airlines as the Black Carpet Sponsor and Airline Partner; Dewan Motors, importers of BMW in Pakistan as the Luxury Automobile Partner and Careem as Transportation Partner, Dolce Vita as a Lifestyle Sponsor, Borjan as the Official Footwear Partner, Aquafina as the Official Beverage Partner and Papercut as the Official Printing Partner.

PFDC L’Oréal Paris Bridal Week [#PLBW17] is being directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, Geo Television Network as the official Media Partner and Radio1 FM91 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.